Students must complete the following four units.

Principles of E-Marketing

This subject introduces students to emerging electronic business environments and their implications for the marketing manager. There will be emphasis on how organisations may rethink the ways in which they build relationships directly with customers. Using the Internet as an template for emerging new businesses, students will be introduced to electronic business models, concepts and tools. Students will explore at an introductory level legal, social and organisational issues related to the development of virtual communities and corporations within emerging electronic environments.

E-Marketing Project

This unit brings together the knowledge and skills that have been developed in the e-marketing electives by completing a “real-life” research project on a specific entrepreneurial activity related to electronic business. The project may cover the marketing strategies of a new electronic business or how a conventional business is embracing electronic marketing as part of its overall business strategy. It is expected that students will apply not only appropriate marketing theory but also theory learned in earlier subjects.

E-Marketing Strategy

This subject further develops electronic business and marketing strategy models and frameworks. Students will critically analyse current electronic and marketing strategy models and frameworks in different competitive environments. As electronic business and marketing strategy concepts are still in the emerging and formative stages, students will be rigorously challenged to rethink and redifine concepts are still in the emerging and formative stages, students will be rigorously challenged to rethink and redefine concepts of strategy for eletronic business environments; as well as pre-existing concepts of electronic business marketing strategy.

International E-Business Marketing

This unit is designed to create an awareness of the changes in approach that are required if the Internet and other forms of E-Business are used as the vehicle for creating awareness, promoting the offering and effecting its distribution in international markets.